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Commercial Teams and Brand Managers

Better, data-driven decisions.

MPIRIQ structures real-world care data from actual treatment pathways in outpatient settings and makes it actionable for your commercial strategy, without agency detours or months of analysis.

Talk to our expertsDiscover insights
The commercial reality today

Your strategy deserves better data. Not better assumptions.

Market research, syndicated data, and field force feedback each show a fragment. Most of what happens between diagnosis and therapy start stays invisible.

MPIRIQ shows how patients actually move through the healthcare system.

Where commercial insight comes from today
Syndicated Market Data30 %
Field Force Feedback20 %
Primary Market Research45 %
Real-World Journey Data5 %

Share of insight sources today. Bar length matches the value.

Real world insights that make a tangible difference.

No more dashboards nobody reads. Insights that flow directly into strategy, resource planning, and field force conversations.

Efficiency

No more months-long analysis cycles. Relevant segments, referral patterns, and journey gaps are structured and ready when you need them. Project work becomes continuous monitoring.

Clarity

See where patients are lost between diagnosis, referral, and therapy start, and where your brand can close the gap. Gut feeling becomes informed prioritisation.

Impact

Your field force resources reach the right referring physicians. Your messages land where patients actually make decisions. Generic communication becomes targeted impact.

Why MPIRIQ

Data you can trust. Evidence you can act on.

Transparent Consent

Patients provide consent for the scientific use of their data, always voluntarily, always traceable, and with full transparency toward treating physicians and patients alike.

Ethical collaboration. Real impact.

Real-world data only creates value if it’s used responsibly. The MPIRIQ framework ensures every study serves both scientific progress and patient interests, not one at the expense of the other.

GDPR compliant by design

Every dataset is de-identified at source, inside the practice, and transmitted encrypted within a secure European cloud infrastructure. Full GDPR compliance, built in from the start.

Forscherin mit Mundschutz im Labor
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The data your commercial team has been asking for.

Real patient journeys. Real treatment pathways. Structured outpatient data that gives commercial teams and brand managers the intelligence to act.

Talk to our expertsWhat MPIRIQ offers
FAQ

What sponsors want to know before deciding.

What kind of patient journey data does MPIRIQ provide?

MPIRIQ extracts structured data from routine outpatient documentation, covering diagnosis, treatment sequences, therapy switches, and co-medications.

How is MPIRIQ different from statutory claims data?

Claims data reflects billing snapshots. MPIRIQ draws from physician documentation with clinical context: diagnoses, treatment decisions, progression, switches, and co-medications.

How quickly can we get results?

Depending on the research question and indication, first structured outputs are typically available within weeks, not the months a traditional RWE study or agency project would require.

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